Digital Marketing Consultant | Data Scientist | Machine Learning Engineer

Thomas Kutama

Digital Marketing Consultant

Data Scientist

Machine Learning Engineer

About Me

I am a results-oriented digital marketing professional with a passion for leveraging data to drive business growth. With a proven track record in digital marketing strategy, web analytics, data measurement, and machine learning, I specialize in helping businesses maximize their digital investments through informed, data-driven decision-making.

As a certified Google Marketing & Cloud partner, I stay at the forefront of industry trends and innovations, ensuring my clients benefit from the latest tools and best practices. I am the founder of Data Insights Digital, a consultancy that excels in paid media advertising, web analytics (Google Analytics, Google Tag Manager), data analysis, and machine learning solutions. We also offer hands-on training and workshops to empower teams in these domains.

Driven by a deep curiosity about data and technology, I continuously seek out new ways to optimize strategies through exploratory data analysis, predictive analytics, and experimentation. I thrive on collaboration, recognizing the value of diverse perspectives in crafting effective, innovative solutions.

In addition to my professional pursuits, I am a proud father of two and enjoy exploring whiskey, farming, gaming, photography, fishing, content creation, traveling, and watching sports.

My Services

Digital Marketing:

Digital Strategy

Google Ads

Meta Ads

Conversion Optimisation

Analytics & Measurement

Google Analytics

Google Tag manager

Dashboarding

Custom Reports

Data Science

Data Analytics

Business Intelligence

Machine Learning

Cloud Computing

Training Workshops

Google Ads

Google Analytics

Google Tag Manager

Data Analytics

Recommendations

Beast in paid advertising, best I've worked with!

Hillel Chemel

Co-Founder @ Fundi

Thomas is exceptionally well versed at all things paid media and has a tremendous understanding of the Google Marketing Platform as well as analytics and visualisation tools. He would be an asset to teams big and small.

Daniel Wolman

I was fortunate to work alongside Thomas during my time at Travelstart. Tom is a passionate, kind, and reliable individual, who demonstrates a deep, analytical understanding of performance marketing and is able to easily move between detailed work and bigger-picture thinking. Tom does an excellent job of explaining the "why" of data/performance to others, in terms that are simple yet effective. He has also showcased an incredible ability to remain calm and focused, whilst dealing with the pressures of aggressive company growth targets. Tom's intelligence and strong business acumen is backed by several certifications and years of experience. He would be an asset to any company.

Anjé Underwood

Product & Marketing Analyst @ JUMO.WORLD

Thomas is one of the kindest and most intelligent people I've ever met – and I was fortunate enough to have him as my manager when I joined Travelstart's performance marketing team. Analysing complex data across various marketing and business platforms is something that he can do easily and quickly, but what's remarkable is his ability to explain his findings in a way that's relevant and simple for all to understand and provide solutions that make the most business sense. Thomas was respected and well-liked by all of his co-workers and a great pillar of support for his team. It was a joy to work with him and I look forward to seeing what's next in his very bright future.

Kate Stephenson

Digital Marketing Manager @ New West End Company

I was fortunate enough to work alongside Thomas for many years during my time at Travelstart and had the pleasure of watching him flourish in his role and take on vast amounts of responsibility, tremendous budgets and managerial duties. We worked closely together and he was a source of calm among the chaos, taking every situation in his stride and providing tremendous support to myself, top management and his team, to whom he was always kind and fair. Thomas has a deep knowledge of performance marketing across the funnel and multiple platforms and is constantly upskilling himself to stay ahead of the constantly changing digital landscape. He is without a doubt one of the most experienced digital marketers in South Africa and a dedicated member of any team.

Emma Verhoeven

Senior Product Marketing Manager @ trivago

I worked with Thomas during my time at the Travelstart group in my capacity as CMO and later as Managing Director. Thomas was leading our digital performance marketing team and did a great job in ensuring our travel agency was always maximizing its positioning in the search results and achieving a great mix between our domestic and international flights volume - and providing substantial traffic to the website. He and the team were instrumental to the business to generate new leads as well as bringing existing users back to the platform, both on desktop and mobile. Thomas has a very deep knowledge of digital performance marketing and this is a very rare skill to possess in today's environment. Not only does he possess huge technical knowledge in his field, he is also a very likable individual and was very respected by the members of his team. I would have no hesitation to recommend Thomas to any organization that may have the good fortunes to stumble upon his resume.

Jerome Touze

Chief Revenue Officer @ Rain

Thomas is a great mentor and manager. He is trusting, passionate and loves what he does. He is a number and digital wizard and can demistify any problem or highly technical situations, so that everyone can understand and solve the problem the best way. You can find him taking his breaks and learning about the new advanced technologies and situations so we are always on the latest trends. He is also a great listener and an inspiration for anyone that works even remotely with him, which is rare nowadays.

Mélanie Yasfi

Digital Marketing Consultant

Thomas is amazing! He leads with integrity and trust. I always felt that I had his full trust in my capabilities to get the job done. He's there for support and assistance whenever I need it. He is highly skilled and knowledgable in all things performance marketing and the world of digital. He's always himself and he's just such an amazing person to learn from.

Anna Dairopoulos

Head of Brand Coordination @ Travelstart

Thomas is an absolute star! During the time we spent together at Travelstart, he really proved to be always on top of his game. He is very organised and well-structured, capable of managing big accounts with no difficulties at all. Thomas is also a great team player and very humble, working with him was a great learning experience.

Francesca Berta

Digital Marketing | Branding | Communication

This is the second time I have had the pleasure of working with Thomas in a full-time capacity and this guy never fails to surprise me! One of the smartest people I have met, Thomas is without a doubt a guru of his discipline. His meticulous, diligent and I strongly suspect he might be to be a magician as he never fails to achieve results! All this packaged in the most humble character, there is no doubt he has unlimited value to offer and any team would be lucky to work with him!

Shamima Ahmed

Co-Founder @ Nichemarket

Resume

Experience

2020 - Present

Principal Consultant | Co-Founder

Data Insights Digital

Leads data analytics strategy, collaborates with teams, builds relationships, manages an analytics team, and stays up-to-date with trends.

2020 - Present

Assessor

Getsmarter

Working with GetSmarter to facilitate the delivery of the MIT SLOAN Digital Marketing Analytics Programme.

2023 - 2024

Head of Data & Analytics

Incubeta

Leading the Analytics & Data Team, overseeing the implementation of data-driven strategies, measurement techniques, tracking mechanisms, and analytics best practices throughout the team and the entire organization.

2021 - 2022

Search Consultant

Philips

Crafts and implements paid search strategies, manages campaigns, analyzes trends, mentors specialists, and drives business growth.

2015 - 2020

Head of Digital & eCommerce

Travelstart

Leads digital and e-commerce strategies, optimizes channels, analyzes customer data, builds relationships, and drives growth.

Education

2020

Columbia Engineering

In Collaboration with Emeritus

Postgraduate Diploma in Machine Learning & Artificial Intelligence

2019

Columbia Engineering

In Collaboration with Emeritus

Postgraduate Diploma in Data Science

2018

Columbia Business School

In Collaboration with Emeritus

Postgraduate Diploma in Digital Business

2018

Institute & Faculty of Actuaries

United Kingdom

Actuarial Science

Skills

Coding

SQL

85%
Python

80%
JavaScript

70%
R

75%

Knowledge

Looker
Tableau
Firebase
Wordpress
CSS
HTML
Figma
Adobe XD

Licenses & Certifications

Coursera

Google Skillshop

Google Ads Search
Google Ads Display
Google Ads Video
AI-Powered Shopping Ads
AI-Powered Performance Ads
Google Ads Apps
Google Ads Measurement
Grow Offline Sales
Google Ads Creative
Google Analytics Certification
Search Ads 360 Certification
Display & Video 360 Certification
Campaign Manager 360 Certification

Google Cloud Certifications

Cloud Digital Leader
Associate Cloud Engineer
Professional Cloud Database Engineer
Professional Data Engineer
Professional Machine Learning Engineer

Meta Certifications

Digital Marketing Associate
Marketing Science Professional

MarTech

Google Analytics 4 Course – by Julius Fedorovicius
Google Tag Manager Masterclass 3.0 for Beginners – by Julius Fedorovicius
Intermediate/Advanced Google Tag Manager Course 2.0 – by Julius Fedorovicius
JavaScript for Google Tag Manager – by Julius Fedorovicius
Google Analytics 4 Course 1: Reporting & Analysis – by Krista Seiden
Google Analytics 4 Course 2: Advanced Features & Set Up – by Krista Seiden
Server-side Tagging In Google Tag Manager – by Simo Ahava
Query GA4 Data In Google BigQuery – by Simo Ahava & Johan van de Werken
JavaScript For Digital Marketers – by Simo Ahava
Web Browsers And Tracking Protections – by Simo Ahava
Mastering CSS Selectors – by Simo Ahava

Data Science & AI

Awards

The Bookmarks 2011 Gold best-paid search campaign (ORMS Direct)
The Bookmarks 2011 Silver best-paid search campaign (Hyundai)
Emeritus Distinction in Applied Machine Learning & Artificial Intelligence (Columbia Engineering Executive Education)

Library

Book Collection

Artificial Intelligenece for Marketing (Jim Sterne)
Avoiding Data Pitfalls (Ben Jones)
Better Data Visualizations (Jonathan Schwabish)
Between the spreadsheets (Susan Walsh)
Converted (Neil Hoyne)
Data Science for Marketing ( Yoon Hyun Hwang)
Data Science for Marketing Analytics( Tommy Blanchard, Debasish Dehera & Pranshu Bhatanagar)
Deep Learning with Python (Francois Chollet)
Designing Machine Learning Systems (Chip Huyen)
Digital Marketing Analytics (Kevin Hartman)
Getting Things Done (David Allen)
Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow (Aurelien Geron)
Interactive Data Visualisation for Web( Scott Murray)
Jason For Beginners (iCode Academy)
Leading Digital Strategy (Christopher Bones & James Hammersley)
Machine Learning Simplified (Andrew Wolf)
Naked Statistics ( Charles Wheelan)
Platform Revolution (Geoffery G Parker, Marshall W.Van Alstyne & Sangeet Paul Choudary)
Practical Statistics for Data Scientists (Peter Bruce, Andrew Bruce & Peter George)
Predictive Analytics (Richard Hurle)
Predictive Marketing (Omer Art, Dominique Levin)
Probabilistic Machine Learning: An Introduction (Kevin P Murphy)
Probability and Statistics (Morris DeGroot, Mark Schervish)
Python for Data Analysis (Wes McKinney)
Python for everybody (Charles Sever)
Python Machine Learning for Beginners (M. Osman Malik)
Storytelling with data a data visualisation guide for business professionals (Cole Nussbaumer Knaflic)
Storytelling with data let’s practice (Cole Nussbaumer Knaflic)
Storytelling with You: Plan, Create, and Deliver a Stellar Presentation (Cole Nussbaumer Knaflic)
The Big Book of Dashboards (Steve Wexler, Jeffrey Shaffer, and Andy Cotgreave)
The Design of Everyday Things (Don Norman)
The Digital Transformation Playbook (David L Rogers)
The elements of Statistical Learning (Trevor Hastie, Robert Tibshirani, Jerome Friedman)
The Master Algorithm (Pedro Domingos)
The Network Is Your Customer (David L Rogers)
The Third Door (Alex Banayan)
Visualising Google Cloud (Priyanka Vergadia)
Web Analytics 2.0 (Avinash Kaushik)
The Digital Transformation Roadmap (David L Rogers)
I Will Teach You to Be Rich (Ramit Sathi)
Buy Back Your Time (Dan Martell)