Thomas Kutama

Digital Marketing Consultant

Analytics Expert

Measurement Specialist

Data Scientist

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Thomas Kutama

Digital Marketing Consultant

Analytics Expert

Measurement Specialist

Data Scientist

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About Me

I am a data-driven digital marketing professional with a track record of success in building and implementing strategies focused on performance marketing, digital analytics, data science, and eCommerce. My goal is to help businesses make the most out of their digital marketing efforts and investments using data.

 

As a Google-certified partner and member of the Digital Analytics Association, I am committed to staying up-to-date with the latest trends and best practices in digital marketing. I am proud to have been awarded the gold and silver 2011 Bookmarks Awards for best-paid search campaigns.

 

My perpetual curiosity about data and technology drives my analytical side, and I am passionate about exploring new approaches to refine and optimize strategies. I enjoy collaborating with others to gain different perspectives and insights.

 

I am a strong believer in the power of data to drive informed decision-making. I am a fan of exploratory data analysis, predictive analytics, experimentation, and hypothesis testing to validate and guide my thinking.

 

In my free time, I enjoy exploring new whiskey, farming, gaming, fishing, photography, watching sports, and traveling.

My Services
Digital Marketing:

Digital Strategy

Google Ads

Meta Ads

Conversion Optimisation

Analytics & Measurement

Google Analytics

Google Tag manager

Data Visualisation

Dashboards & Reports

 

Data Science

Data Analytics

Business Intelligence

Machine Learning 

Cloud Computing

Training Workshops

Google Ads

Google Analytics

Google Tag Manager

Data Analytics

Recommendations
Beast in paid advertising, best I've worked with!
Hillel Chemel
Hillel Chemel
Co-Founder @ Fundi
Thomas is exceptionally well versed at all things paid media and has a tremendous understanding of the Google Marketing Platform as well as analytics and visualisation tools. He would be an asset to teams big and small.
Daniel Wolman
Daniel Wolman
I was fortunate to work alongside Thomas during my time at Travelstart. Tom is a passionate, kind, and reliable individual, who demonstrates a deep, analytical understanding of performance marketing and is able to easily move between detailed work and bigger-picture thinking. Tom does an excellent job of explaining the "why" of data/performance to others, in terms that are simple yet effective. He has also showcased an incredible ability to remain calm and focused, whilst dealing with the pressures of aggressive company growth targets. Tom's intelligence and strong business acumen is backed by several certifications and years of experience. He would be an asset to any company.
Anjé Underwood
Anjé Underwood
Product & Marketing Analyst @ JUMO.WORLD
Thomas is one of the kindest and most intelligent people I've ever met – and I was fortunate enough to have him as my manager when I joined Travelstart's performance marketing team. Analysing complex data across various marketing and business platforms is something that he can do easily and quickly, but what's remarkable is his ability to explain his findings in a way that's relevant and simple for all to understand and provide solutions that make the most business sense. Thomas was respected and well-liked by all of his co-workers and a great pillar of support for his team. It was a joy to work with him and I look forward to seeing what's next in his very bright future.
Kate Stephenson
Kate Stephenson
Digital Marketing Manager @ New West End Company
I was fortunate enough to work alongside Thomas for many years during my time at Travelstart and had the pleasure of watching him flourish in his role and take on vast amounts of responsibility, tremendous budgets and managerial duties. We worked closely together and he was a source of calm among the chaos, taking every situation in his stride and providing tremendous support to myself, top management and his team, to whom he was always kind and fair. Thomas has a deep knowledge of performance marketing across the funnel and multiple platforms and is constantly upskilling himself to stay ahead of the constantly changing digital landscape. He is without a doubt one of the most experienced digital marketers in South Africa and a dedicated member of any team.
Emma Verhoeven
Emma Verhoeven
Senior Product Marketing Manager @ trivago
I worked with Thomas during my time at the Travelstart group in my capacity as CMO and later as Managing Director. Thomas was leading our digital performance marketing team and did a great job in ensuring our travel agency was always maximizing its positioning in the search results and achieving a great mix between our domestic and international flights volume - and providing substantial traffic to the website. He and the team were instrumental to the business to generate new leads as well as bringing existing users back to the platform, both on desktop and mobile. Thomas has a very deep knowledge of digital performance marketing and this is a very rare skill to possess in today's environment. Not only does he possess huge technical knowledge in his field, he is also a very likable individual and was very respected by the members of his team. I would have no hesitation to recommend Thomas to any organization that may have the good fortunes to stumble upon his resume.
Jerome Touze
Jerome Touze
Chief Revenue Officer @ Rain
Thomas is a great mentor and manager. He is trusting, passionate and loves what he does. He is a number and digital wizard and can demistify any problem or highly technical situations, so that everyone can understand and solve the problem the best way. You can find him taking his breaks and learning about the new advanced technologies and situations so we are always on the latest trends. He is also a great listener and an inspiration for anyone that works even remotely with him, which is rare nowadays.
Mélanie Yasfi
Mélanie Yasfi
Digital Marketing Consultant
Thomas is amazing! He leads with integrity and trust. I always felt that I had his full trust in my capabilities to get the job done. He's there for support and assistance whenever I need it. He is highly skilled and knowledgable in all things performance marketing and the world of digital. He's always himself and he's just such an amazing person to learn from.
Anna Dairopoulos
Anna Dairopoulos
Head of Brand Coordination @ Travelstart
Thomas is an absolute star! During the time we spent together at Travelstart, he really proved to be always on top of his game. He is very organised and well-structured, capable of managing big accounts with no difficulties at all. Thomas is also a great team player and very humble, working with him was a great learning experience.
Francesca Berta
Francesca Berta
Digital Marketing | Branding | Communication
This is the second time I have had the pleasure of working with Thomas in a full-time capacity and this guy never fails to surprise me! One of the smartest people I have met, Thomas is without a doubt a guru of his discipline. His meticulous, diligent and I strongly suspect he might be to be a magician as he never fails to achieve results! All this packaged in the most humble character, there is no doubt he has unlimited value to offer and any team would be lucky to work with him!
Shamima Ahmed
Shamima Ahmed
Co-Founder @ Nichemarket
Resume
Experience
2023 - Present
Head of Analytics & Data
Incubeta


Leading the Analytics & Data Team, overseeing the implementation of data-driven strategies, measurement techniques, tracking mechanisms, and analytics best practices throughout the team and the entire organization.

2020 - Present
Principal Consultant | Co-Founder
Data Insights Digital

Leads data analytics strategy, collaborates with teams, builds relationships, manages an analytics team, and stays up-to-date with trends.

2020 - Present
Assessor
Getsmarter

Working with GetSmarter to facilitate the delivery of the MIT SLOAN Digital Marketing Analytics Programme. 

2021 - 2022
Search Consultant
Philips

Crafts and implements paid search strategies, manages campaigns, analyzes trends, mentors specialists, and drives business growth.

2015 - 2020
Head of Digital & eCommerce
Travelstart

Leads digital and e-commerce strategies, optimizes channels, analyzes customer data, builds relationships, and drives growth.

Education
2020
Columbia Engineering
In Collaboration with Emeritus

Postgraduate Diploma in Machine Learning & Artificial Intelligence

2019
Columbia Engineering
In Collaboration with Emeritus

Postgraduate Diploma in Data Science

2018
Columbia Business School
In Collaboration with Emeritus

Postgraduate Diploma in Digital Business

2018
Institute & Faculty of Actuaries
United Kingdom

Actuarial Science

Skills
Coding
  • SQL
    80%
  • Python
    75%
  • JavaScript
    65%
  • HTML-CSS
    70%
Knowledge
  • Looker
  • Tableau
  • Firebase
  • Wordpress
  • Hotjar
  • Jupyter
  • Figma
  • Adobe XD

Licenses & Certifications

  • SA360
  • DV360
  • Campaign Manager
  • GA360
  • GA4
  • Google Tag Manager
  • Cloud Digital Leader
  • Cloud Engineer
  • Cloud Database Engineer
  • Data Engineer
  • Machine Learning Engineer

 

  • Digital Marketing 
  • Marketing Science
  • Creative Strategy
  • Media Planning
  • Media Buying
  • Google Analytics 4 Course – by Julius Fedorovicius
  • Google Tag Manager Masterclass 3.0 for Beginners – by Julius Fedorovicius
  • Intermediate/Advanced Google Tag Manager Course 2.0 – by Julius Fedorovicius
  • Google Analytics 4 Course 1: Reporting & Analysis – by Krista Seiden
  • Google Analytics 4 Course 2: Advanced Features & Set Up – by Krista Seiden
  • Server-side Tagging In Google Tag Manager – by Simo Ahava
  • Query GA4 Data In Google BigQuery – by Simo Ahava & Johan van de Werken
  • JavaScript For Digital Marketers – by Simo Ahava
  • Web Browsers And Tracking Protections – by Simo Ahava
  • Mastering CSS Selectors – by Simo Ahava

 

Awards

  • The Bookmarks 2011 Gold  best-paid search campaign (ORMS Direct)

  • The Bookmarks 2011 Silver  best-paid search campaign (Hyundai)

  • Emeritus Distinction in Applied Machine Learning & Artificial Intelligence (Columbia Engineering Executive Education)

Library

  • Artificial Intelligenece for Marketing (Jim Sterne)
  • Avoiding Data Pitfalls (Ben Jones)
  • Better Data Visualizations (Jonathan Schwabish)
  • Between the spreadsheets (Susan Walsh)
  • Converted (Neil Hoyne)
  • Data Science for Marketing ( Yoon Hyun Hwang)
  • Data Science for Marketing Analytics( Tommy Blanchard, Debasish Dehera & Pranshu Bhatanagar)
  • Deep Learning with Python (Francois Chollet)
  • Designing Machine Learning Systems (Chip Huyen)
  • Digital Marketing Analytics (Kevin Hartman)
  • Getting Things Done (David Allen)
  • Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow (Aurelien Geron)
  • Interactive Data Visualisation for Web( Scott Murray)
  • Jason For Beginners (iCode Academy)
  • Leading Digital Strategy (Christopher Bones & James Hammersley)
  • Machine Learning Simplified (Andrew Wolf)
  • Naked Statistics ( Charles Wheelan)
  • Platform Revolution (Geoffery G Parker, Marshall W.Van Alstyne & Sangeet Paul Choudary)
  • Practical Statistics for Data Scientists (Peter Bruce, Andrew Bruce & Peter George)
  • Predictive Analytics (Richard Hurle)
  • Predictive Marketing (Omer Art, Dominique Levin)
  • Probabilistic Machine Learning: An Introduction (Kevin P Murphy)
  • Probability and Statistics (Morris DeGroot, Mark Schervish)
  • Python for Data Analysis (Wes McKinney)
  • Python for everybody (Charles Sever)
  • Python Machine Learning for Beginners (M. Osman Malik)
  • Storytelling with data a data visualisation guide for business professionals (Cole Nussbaumer Knaflic)
  • Storytelling with data let’s practice (Cole Nussbaumer Knaflic)
  • Storytelling with You: Plan, Create, and Deliver a Stellar Presentation (Cole Nussbaumer Knaflic)
  • The Big Book of Dashboards (Steve Wexler, Jeffrey Shaffer, and Andy Cotgreave)
  • The Design of Everyday Things (Don Norman)
  • The Digital Transformation Playbook (David L Rogers)
  • The elements of Statistical Learning (Trevor Hastie, Robert Tibshirani, Jerome Friedman)
  • The Master Algorithm (Pedro Domingos)
  • The Network Is Your Customer (David L Rogers)
  • The Third Door (Alex Banayan)
  • Visualising Google Cloud (Priyanka Vergadia)
  • Web Analytics 2.0 (Avinash Kaushik)
  • The Digital Transformation Roadmap (David L Rogers)
  • I Will Teach You to Be Rich (Ramit Sathi)
Blog
google_ads_manager
30/08/2023 How to Maximize Your Google Ads Success with Account Ownership and Management

Google Ads is a powerful platform that can help businesses of all sizes reach their target audience and grow their…

google_ads_certifications
22/08/2023 15 years in Digital Marketing: A Journey of Evolution and Inspiration

In the world of digital marketing, every step matters. It’s like embarking on a roller coaster ride that twists through…

actuarial_data_science
23/05/2023 Synergizing Actuarial Expertise and Digital Marketing Acumen: A Journey of Triumph in Data Science

In a world driven by data, the fusion of seemingly disparate skill sets has given rise to groundbreaking innovations. My…

covid19
03/10/2020 The Pandemic has Accelerated the Adoption of the Internet & eCommerce

The COVID-19 pandemic has caused significant disruption to businesses worldwide, forcing many to adapt quickly to survive. One of the…

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